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Volume 4, Issue 66  |  August 16, 2019


Orange County comes together to support older adults in need, raising $73,000+ in only 24 hours

On July 17, five local nonprofit organizations partnered with the Orange County Community Foundation (OCCF) to host the second annual Preserving Dignity, a Giving Day for OC’s older adults in need. The 24-hour effort raised $73,000 with participation from more than 233 donors.

OCCF, based in Newport Beach, launched this bold initiative in 2017 to build the capacity of local nonprofits through a series of Collaborative Giving Days. Nonprofits with shared missions are invited to come together to boost collective giving for their causes. OCCF powered the Preserving Dignity campaign with seed funding to support the marketing assets, campaign resources and collaborative partnerships. 

Orange County comes together

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“With the number of older adults living in Orange County expected to increase 17 percent by the year 2045, it is up to the nonprofit community to provide vital resources to this growing population,” said Shelley Hoss, president, OCCF. “For the second year, we are proud to power the Preserving Dignity Giving Day and support local organizations with similar commitments to OC’s older adults.”

The five organizations that participated in Preserving Dignity included Alzheimer’s Orange County, SeniorServ, Council on Aging-Southern California, Southern California Hospice Foundation and St. Francis Home.

OCCF first challenged Orange County residents to “give where their heart lives” during the inaugural iheartoc Giving Day in 2015, raising more than $1.8 million through gifts to 347 participating nonprofits in just 30 hours. OCCF nearly doubled those results in 2016 during the second annual iheartoc Giving Day, receiving contributions totaling $3.2 million for 418 participating nonprofits.

In 2017, OCCF re-envisioned iheartoc as an expanded opportunity for nonprofits to connect with one another in support of their shared missions. The seven Giving Days held throughout 2018 raised a total of $1.4 million for local organizations. 

Additional collaborative Giving Days will be announced throughout the year. For more information, visit www.oc-cf.org/iheartoc.

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