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Volume 6, Issue 47  | June 11, 2021

Gen Art Muse 2021: An Evening of Film, Art, Fashion and Music this week at Gray Matter Museum

Ethos Contemporary Art, the pop art gallery founded by artist and curator Georgeana Ireland, will co-host Gen Art Muse 2021: An Evening of Film, Art, Fashion and Music on Thursday, June 10 at 7 p.m. at the Gray Matter Museum. Gen Art, the 25-year-old entertainment group with a wide industry and consumer following known for innovative multi-media, fashion and art experiences, will co-produce the dynamic three-part evening before 250 members of the media, fashion and tech industries with Creative Direction by 10th Dimension Studios.

The three-part event will include excitement all evening. First, guests will enjoy a continuous live runway featuring LA-based fashion label and the newly minted Gen Art Fresh Faces in Fashion designer Ninja Monk. Next, a live vocal performance by recording artist Luciana, the debut of her new music video “Artscape” and her first solo exhibition of artwork, and finally, a selection of visual works curated by Ethos Contemporary Art including Ireland’s live installation Password: Sapphire and graffiti art by Amber Goldhammer. Glovibes, a Billboard topper and the No. 1 Beatport chart DJ, will mix sounds for guests throughout the night. 

Gen Art Luciana

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Vocal artist Luciana to debut her new music video

True to the Gen Art mission of unearthing local talent for global exposure, many of the evening’s artists and performers are curated from local talent. Twelve of the 16 models in Ninja Monk’s fashion show are from the OC, including New York Fashion Week runway model Izzy King, a current student at Corona del Mar High School, who has been featured in Teen Vogue, and Zandra Dane, who has graced the NYC runways for Betsey Johnson and Miss Sixty, as a UC-Irvine freshman. 

As Ireland describes, “The evening will be a momentous time for Ethos Contemporary Art to showcase the work of our incredible talents to our loyal audience of collectors and enthusiasts, and at such a poignant time for the artists’ careers and on this planet.” 

All art featured will be for immediate sale on site, and guests can shop the looks live from Ninja Monk via QR codes that will be aptly placed throughout the event. Guests will also have an exclusive chance to purchase a Gen Art membership with 20 percent of all membership revenue directly donated to Lady Gaga’s Born This Way Foundation through December 31, 2021.

Gen Art’s CEO Keri Ingvarsson concluded, “We are honored to collaborate with Gray Matter Museum & Ethos on Gen Art’s first-ever event in the OC alongside some of the most significant global creators in art, music and fashion today, as we come together for one magical evening in the emerging Cannery Arts District of Newport Beach.” 

The evening will also feature complimentary beverages and passed hors d’oeuvres from The Event Loft, and a special pre-party where guests can enjoy refreshments and pre-event gifting, while making their custom video-resumes, compliments of Wedge. H2Rose ( will also sponsor a one-hour open bar at 7 p.m. and provide rosewater to guests throughout the evening.

Tickets are complimentary and first-come, first-served. For RSVP and ticket inquiries, send a request to This email address is being protected from spambots. You need JavaScript enabled to view it.

To join Gen Art’s membership club, which will include events during summer 2021 in LA and the OC, plus national access to upcoming events at New York Fashion Week in September, Sundance Film Festival in January 2022 and during the return of Coachella in Indio next April, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Gray Matter Museum is located at 530 32nd St., Newport Beach.

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